With family-owned local New Zealand brand Earnest Adams as a potential client, we created a new sub-brand of bagged biscuits for them. This sub-brand appeals to children, families,  and those seeking dynamic and intriguing snacks. Inspired by the resurgence of travel post-COVID-19 and a renewed appreciation for New Zealand’s beauty and culture, the brand offers unique, playful elements. The biscuits encourage consumers to join them like a jigsaw, blending international ingredients with local flavors. The new biscuit brand features two puzzle-shaped cookies that combine to create a unique flavor, providing a sense of adventure for adults and a tactile experience for children.